Customer Insights

Now powered by AI Research

Discover what drives your audience without the guesswork.

Uncover hidden pain points, desires, and decision-making patterns. Skip the expensive focus groups and get actionable insights in hours.

Start Your Workflow See How It Works
TARGET
voice
DATA
needs

Why is customer research so hard?

Recruitment Hell

Finding 8–12 qualified participants takes 2-3 weeks. Scheduling interviews and managing no-shows is a logistical nightmare.

Tedious Analysis

Transcribing hours of interviews and synthesizing notes into themes takes days. It’s easy to miss patterns in the noise.

High Cost

Traditional research costs $3,000–$8,000 for incentives and labor. Most projects skip it entirely because of the budget barrier.

A smarter way to research
using AI & Data Synthesis.

Gather and synthesize customer data in hours to reveal patterns that inform messaging, positioning, and product decisions.

1

Define Your Goal

Identify your target audience and the core question (e.g., “Why do they hesitate to buy?”).

2

Synthesize Data

AI analyzes reviews, forums, and existing data to identify pain points, desires, and language.

3

Apply Insights

Receive a report with actionable recommendations for messaging, roadmap, and sales enablement.

Insight Report Synthesized
Top Pain Point
High Confidence

“Users feel overwhelmed by complex setups. They want ‘plug-and-play’ simplicity.”

Key Motivator
Medium Confidence

“Social proof drives decisions. They look for specific industry case studies.”

85%
Sentiment
12
Sources
2h
Time Saved

The ROI is clear.

Traditional Way

  • 26+ Hours total time
  • $3,000+ Recruitment costs
  • Subject to interviewer bias
RECOMMENDED

&Human Workflow

  • ~4 Hours total time
  • Broad data synthesis
  • Pattern recognition

Frequently Asked Questions

Is this as good as talking to real people?
It’s a powerful complement. AI synthesis analyzes existing data (reviews, forums) faster than any human. We recommend validating key findings with 2-3 targeted interviews, but this does 90% of the heavy lifting.
What if my audience is very niche?
The workflow adapts. If public data is scarce, you can upload transcripts from just a few sales calls or support tickets, and the AI will extract patterns from your proprietary data.
How can I use the results?
Use the insights to rewrite landing page copy (addressing specific fears), prioritize your product roadmap (building what they actually ask for), or equip sales teams with better objection handling.

Ready to understand your customers?

Get actionable insights in hours, not weeks.

Last updated: December 2025 • Read time: 8 minutes